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Most popular social networks in China Q3 2020

According to a survey on digital usage in China, around 73.2 percent of respondents had used WeChat for social networking as of the third quarter of 2020. The Twitter-like site Sina Weibo, the short video app Kuaishou, and its domestic rival Douyin were among the most popular social network services in China.

How successful is WeChat in China?

The country’s most popular messaging app, WeChat, boasted about one billion monthly active users as of October 2020. For many Chinese consumers, WeChat is part of daily life, helping them to organise tasks such as paying bills, ordering food delivery, and calling a taxi. Official records stated that about 54 percent of WeChat users spent a minimum of ten to 30 minutes per day on the app. Furthermore, many corporates found this multifunctional app crucial in maintaining their business operation and competitiveness in China.

Large userbase with high engagement

The social media scene in China is huge and mobile-centric. In 2020, the social media penetration rate amoounted to 64.8 percent in China, slightly higher than countries like the United States and Japan. In 2019, the number of active mobile social media users in China totalled one billion, making it the largest social media user population in the Asia-Pacific region. While the user number has shown signs of reaching a saturation point, Chinese consumers have been spending more time online, with an increasing daily usage of social media in 2020.

Share of internet users of the leading social networking sites in China as of 3rd quarter 2020

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Sources

Release date

February 2021

Region

China

Survey time period

as of Q3 2020

Age group

16-64 years

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Statistics on "Social networks in China"

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