Social media post engagement 2020-2022

Published by
Stacy Jo Dixon,
Sep 13, 2023
According to a global report conducted between January 2020 and December 2022, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly known as Twitter). Overall, TikTok's average engagement rate per post was 4.25 percent in 2022. Instagram's engagement rate stood at 0.6 percent in 2022, and Facebook's stood at 0.15 percent.

Average engagement rate per posts on selected social media platforms in 2020 and 2022

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Release date

April 2023

Region

Worldwide

Survey time period

January 2020 to December 2022

Special properties

Facebook, Instagram, Twitter, and TikTok posts, including comments, reactions, and shares

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