According to a global report conducted between January 2020 and December 2021, TikTok had the highest engagement rate per post than any other selected social media platform. In 2021, the video sharing app had an engagement rate of 5.96 percent, up from 5.11 percent in 2020. Meta's Instagram followed, but with considerably lower engagement, with 0.9 percent and 0.83 percent in 2020 and 2021, respectively.
Average engagement rate per posts on social media in 2020 and 2021
According to the source: "For the analysis of these social media industry benchmarks on Instagram, Facebook, Twitter, and TikTok we looked into more than 27 million posts from a total of 52.767 business pages."
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Socialinsider. (February 24, 2022). Average engagement rate per posts on social media in 2020 and 2021 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average engagement rate per posts on social media in 2020 and 2021." Chart. February 24, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. (2022). Average engagement rate per posts on social media in 2020 and 2021. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average Engagement Rate per Posts on Social Media in 2020 and 2021." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider, Average engagement rate per posts on social media in 2020 and 2021 Statista, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/ (last visited June 28, 2022)
