Apple in the United States
Apple has a high presence in the United States more than anywhere else in the world. In 2018, 45.1 percent of U.S. smartphone users used an iPhone. As of March 2019, iPhone’s installed base in the United States reached 193 million. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at 32 percent for U.S. consumers aged between 30 and 44. According to a new Statista survey, when asked about how they feel about Apple on a gut level, 67 percent U.S. consumers reported positive feelings. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.