Premium Seats at Premium Events = Premium Prices

Sporting event tickets

When Super Bowl LI kicks off on Sunday, only a small fraction of those who are going to be watching will be so lucky as to be inside the NRG Stadium in Houston. With secondary market ticket prices starting at around $2,000, attending the game is not exactly a cheap affair. But make no mistake, it doesn’t take the secondary market to spend this kind of money to attend a sporting event.

As our chart illustrates, premium tickets for premium sporting events easily break an average fan’s annual ticket budget. According to Statista’s Digital Market Outlook, an average attendee of sporting events in the United States, one who ordered at least one ticket online, spent an average of $224 on online ticket purchases in 2016.

To find out more about the growing online ticketing, please refer to our complimentary market report “eServices: Event Tickets”.

Infographic: Premium Seats at Premium Events = Premium Prices | Statista

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This chart compares ticket prices for major sporting events to an average fan's annual budget for online ticket purchases.

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Average Super Bowl secondary market ticket price in the U.S. 2010-2024

Super Bowl advertising revenue 2003-2023

Estimated consumer spending related to the Super Bowl weekend 2007-2024

Ticket prices at EURO 2024, by category

Super Bowl secondary market ticket price by category in the U.S. 2024

U.S. adults expecting to bet on Super Bowl LVIII 2024

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Premium Seats at Premium Events = Premium Prices

Sporting event tickets

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