U.S. consumers who prefer to buy natural/organic skin care products 2017, by age
Certified natural beauty products claim to support natural skin functions as they are free from all of the unhealthy chemicals and synthetic ingredients, which are allegedly harmful to one’s skin. To be certified as organic the production process and packaging claims must be verified by a certifying body or organization.
As of May 2017, more than 50 percent of consumers in the United States, aged 18 to 29, purchased [almost] only or mainly organic skin care products. When purchasing organic beauty and personal care products, quality was chosen as the most important criteria by younger consumers.