U.S. consumers who prefer to buy natural/organic skin care products 2017, by age
Skin care is considered to be one of the most important segments within the organic and natural personal care industry. Over half of male and female consumers preferred to purchase skin care products that were classed as natural or organic. Almost 70 percent of U.S. consumers aged 18 to 29 stated that they preferred natural and organic skin care products, in comparison this figure stood at 60 percent for consumers falling within the 30 to 59 age group.
Natural products
Certified natural beauty products claim to support natural skin functions as they are free from all of the unhealthy chemicals and synthetic ingredients, which are allegedly harmful to one’s skin. To be certified as organic the production process and packaging claims must be verified by a certifying body or organization.
Younger consumers
As of May 2017, more than 50 percent of consumers in the United States, aged 18 to 29, purchased [almost] only or mainly organic skin care products. When purchasing organic beauty and personal care products, quality was chosen as the most important criteria by younger consumers.
Natural products
Certified natural beauty products claim to support natural skin functions as they are free from all of the unhealthy chemicals and synthetic ingredients, which are allegedly harmful to one’s skin. To be certified as organic the production process and packaging claims must be verified by a certifying body or organization.
Younger consumers
As of May 2017, more than 50 percent of consumers in the United States, aged 18 to 29, purchased [almost] only or mainly organic skin care products. When purchasing organic beauty and personal care products, quality was chosen as the most important criteria by younger consumers.
