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U.S. consumers who prefer to buy natural/organic skin care products 2017, by age

Skin care is considered to be one of the most important segments within the organic and natural personal care industry. Over half of male and female consumers preferred to purchase skin care products that were classed as natural or organic. Almost 70 percent of U.S. consumers aged 18 to 29 stated that they preferred natural and organic skin care products, in comparison this figure stood at 60 percent for consumers falling within the 30 to 59 age group.

Natural products

Certified natural beauty products claim to support natural skin functions as they are free from all of the unhealthy chemicals and synthetic ingredients, which are allegedly harmful to one’s skin. To be certified as organic the production process and packaging claims must be verified by a certifying body or organization.

Younger consumers

As of May 2017, more than 50 percent of consumers in the United States, aged 18 to 29, purchased [almost] only or mainly organic skin care products. When purchasing organic beauty and personal care products, quality was chosen as the most important criteria by younger consumers.

Share of consumers who prefer to purchase natural or organic skin care products as of May 2017, by age group

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Release date

June 2017


United States

Survey time period

May 5 to 22, 2017

Number of respondents

906 respondents

Age group

18-65 years

Special properties

Respondents who use skin care products at least once per month

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the skin care category?"
Multiple answers were possible.

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Statistics on "Skin care market in the United Kingdom (UK)"

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