Consumer's understanding of personal care/cosmetics industry in Sweden & Denmark 2017

Published by

Dominique Petruzzi,

Feb 2, 2022

This statistic shows the result of a survey on people's understanding of the personal care and cosmetics market in Sweden and Denmark in 2017. The majority of respondents from the Nordic countries (91 percent) stated to think, that body care products compromises the cosmetics and personal care industry. A share of roughly 90 percent of respondents named hair care products, while about 86 percent had skin care products in mind when thinking of the industry.

How do you, as a consumer, understand what the cosmetics and personal care industry comprises?

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Release date

June 2017

More information

Region

Denmark, Sweden

Survey time period

April 2017

Number of respondents

4,116 respondents*

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

* Refers to the total number of consumers surveyed in France, Germany, United Kingdom, Netherlands, Italy, Spain, Denmark, Sweden, Poland and Bulgaria. The source does not specify the number of respondents from Denmark and Sweden.

Multiple answers were possible.

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