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Influence of previous sports brand experience on future purchases in the US 2016

This statistic shows how consumers in the United States are influenced by previous experiences with a brand when they purchase sports apparel, sports shoes and sports equipment or gear in 2016. During the survey, 38.9 percent of the respondents said that they first look at the brands they already know.

How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear?*

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Release date

November 2016


United States

Survey time period

September 6 - 24, 2016

Number of respondents

1,237 respondents

Age group

18 to 69 years

Special properties

Buy sporting goods and know at least one of the most popular brands

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible. Refers to activewear as well as lifestyle clothes.

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Statistics on "Adidas"

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