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Influence of previous sports brand experience on future purchases in the US 2016

How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear?*

by Statista Research Department, last edited Nov 7, 2016
Influence of previous sports brand experience on future purchases in the US 2016 This statistic shows how consumers in the United States are influenced by previous experiences with a brand when they purchase sports apparel, sports shoes and sports equipment or gear in 2016. During the survey, 38.9 percent of the respondents said that they first look at the brands they already know.
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How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear?*

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