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How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear?*

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Influence of previous sports brand experience on future purchases in the US 2016 This statistic shows how consumers in the United States are influenced by previous experiences with a brand when they purchase sports apparel, sports shoes and sports equipment or gear in 2016. During the survey, 38.9 percent of the respondents said that they first look at the brands they already know.
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Description Source More information
This statistic shows how consumers in the United States are influenced by previous experiences with a brand when they purchase sports apparel, sports shoes and sports equipment or gear in 2016. During the survey, 38.9 percent of the respondents said that they first look at the brands they already know.
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Release date
November 2016
Region
United States
Survey time period
September 6 - 24, 2016
Number of respondents
1,237 respondents
Age group
18 to 69 years
Special properties
Buy sporting goods and know at least one of the most popular brands
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible. Refers to activewear as well as lifestyle clothes.

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