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What is important to you when purchasing sporting goods such as sports apparel, sports shoes and sports equipment or gear?*

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Important qualities for consumers when buying sports apparel, shoes, equipment 2016 This statistic shows which product qualities and features are important to consumers in the United States when they purchase sports apparel, sports shoes, and sports equipment or gear in 2016. During the survey, 62.5 percent of the respondents said durability was an important product trait.
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Description Source More information
This statistic shows which product qualities and features are important to consumers in the United States when they purchase sports apparel, sports shoes, and sports equipment or gear in 2016. During the survey, 62.5 percent of the respondents said durability was an important product trait.
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Release date
November 2016
Region
United States
Survey time period
September 6 - 24, 2016
Number of respondents
1,237 respondents
Age group
18 to 69 years
Special properties
Buy sporting goods and know at least one of the most popular brands
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.

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