Gen Z attitudes to online advertising in the UK in 2023

Published by
M. Prasdorf,
May 17, 2023
In the United Kingdom (UK), Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by companies using their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in the United Kingdom in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

2,190 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats
Use Statista now: unlimited access to all content

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

9

About the region

10

Selected statistics

1

Other regions

9

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.
Menu