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Gen Z attitudes to online advertising in the UK in 2020

In the United Kingdom (UK), Generation Z are more than twice as likely as the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by advertising as long as they're getting free content in return. This is according to Statista's 2020 Global Consumer Survey.

Which of these statements do you agree with?

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Number of respondents

2,104 respondents

Age group

18-24 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Statistics on "Digital advertising in North America"

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