Gen Z attitudes to online advertising in the UK in 2023

Published by Statista Research Department, May 17, 2023
In the United Kingdom (UK), Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by companies using their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in the United Kingdom in 2023

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Number of respondents

2,190 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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