Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Gen Z attitudes to online advertising in the UK in 2020

In the United Kingdom (UK), Generation Z are more than twice as likely as the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by advertising as long as they're getting free content in return. This is according to Statista's 2020 Global Consumer Survey.

Which of these statements do you agree with?

Exclusive Corporate Account feature

To view this statistic you need a Corporate Account, which includes the following benefits

  • Access to all content
  • Download as XLS, PPT, PNG and PDF
  • Detailed source and background information
Corporate Account
$700 per month*
(billed annually)
* Prices do not include sales tax.
Show detailed source information?
Register for free
Already a member?
Log in
Source

Number of respondents

2,104 respondents

Age group

18-24 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Use Statista now: unlimited access to all content

Statistics on "Digital advertising in North America"

Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.