In the United Kingdom (UK), Generation Z are more than twice as likely as the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by advertising as long as they're getting free content in return. This is according to Statista's 2020 Global Consumer Survey.
Which of these statements do you agree with?
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Statista. (April 30, 2020). Which of these statements do you agree with? [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. "Which of these statements do you agree with?." Chart. April 30, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. (2020). Which of these statements do you agree with?. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. "Which of These Statements Do You Agree With?." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista, Which of these statements do you agree with? Statista, https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk (last visited July 05, 2022)