In the United Kingdom (UK), Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by companies using their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in the United Kingdom in 2023
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in the United Kingdom in 2023 [Graph]. In Statista. Retrieved September 28, 2023, from https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. "Attitudes to online advertising by Gen Z in the United Kingdom in 2023." Chart. May 16, 2023. Statista. Accessed September 28, 2023. https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. (2023). Attitudes to online advertising by Gen Z in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: September 28, 2023. https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista. "Attitudes to Online Advertising by Gen Z in The United Kingdom in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk
Statista, Attitudes to online advertising by Gen Z in the United Kingdom in 2023 Statista, https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk (last visited September 28, 2023)
Attitudes to online advertising by Gen Z in the United Kingdom in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1123903/gen-z-attitudes-to-online-advertising-uk