Home & laundry care revenue by segment in Italy 2013-2026, by segment

Published by Statista Research Department, Aug 16, 2023
The revenue is forecast to experience significant growth in all segments in 2028. Especially notable is the remarkably robust growth observed in the Home & Laundry Care segment as we approach the end of the forecast period. This value, reaching 58 million euro, stands out significantly compared to the average changes, which are estimated at 25.4 million euro.

Find other insights concerning similiar markets and segments, such as a comparison of revenue in the United Kingdom and a comparison of revenue in China.

Revenue of the home & laundry care market in Italy from 2013 to 2026, by segment (in million Euros)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Home and Laundry Care market covers cleaning products for private households. The market is differentiated by application fields: Laundry Care covers detergents for fabric care. Household Cleaners cover household detergents for surface care (incl. bleach and toilet care products). Dishwashing Detergents contains detergents for washing dishes and cutlery, and Polishes, Room Scents and Insecticides cover the remaining specialty products. The market takes into account consumable detergents for use in private households only (B2C). Auxiliary cleaning equipment (e.g. mops and brooms) are not included in the shown sales figures. Also excluded are professional products for industry use or household cleaning services (B2B). The market for Home and Laundry Care products is characterized by relatively low growth rates and is dominated by a few big brand manufacturers such as Procter & Gamble, Unilever, Reckitt Benckiser, Henkel, Kao and Lion.

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Statistics on " Household cleaning products market in Italy "

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Market overview

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Dishwashing

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Pricing

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Sustainable home care

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Household cleaning products market in ItalyCleaning products industry in the U.S.Procter & GambleHenkelReckitt Benckiser
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