Private label/brand share of laundry detergent purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of laundry products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought laundry products were asked to indicate which type they bought most regularly. Of respondents, 55 percent tended to buy premium or standard named brands, while 42 percent bought some form of own label product.
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Private and brand share of laundry products chosen most regularly by shoppers in Great Britain in December 2012*
Share of consumers buying
Premium named brand14%
Standard named brand41%
Premium own label8%
Standard own label21%
Economy or value own label13%
Don't know2%
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Statistics on "Laundry and fabric care product consumption in the UK (Kantar Media TGI)"
  • Fabric care product consumption habits
  • Fabric care product brand rankings
  • Fabric care brand products
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