Bleach and laundry whitener brand preferences in the U.S. in 2016, by age group

This statistic shows the results of a survey conducted in the first half of 2016 among 3,000 adult Americans on their preferred belach and laundry whitener brand. The results were sorted by age group. During the survey, 51.8 percent of respondents aged 18 to 34 years stated their preferred bleach and laundry whitener brand is Clorox; 66 percent of respondents aged 35 to 49 and 73.5 percent of respondents aged 50 or older said the same.

United States: Brand preferences for bleach and laundry whiteners in 2016, by age group

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Release date

September 2016


United States

Survey time period

April to June 2016

Number of respondents


Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

*Statistics depicts purchasers only. Purchasers aged 18-34: n=598
Purchasers aged 35-49: n=529
Purchasers aged 50 years and older: n=761.
The source does not specify why the numbers do not add up to 100 percent.

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