Revenue growth of alcoholic drinks worldwide 2019-2028

Revenue growth of the alcoholic drinks market worldwide from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.


The market is further divided into five main segments:

  • Beer encompasses fermented beverages based on malt. The Beer segment is further divided into the subsegments Alcoholic Beer and Non-Alcoholic Beer.
  • Spirits encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. The Spirits segment is further divided into the subsegments Whisky, Vodka, Rum, Gin, Brandy, Tequila, Soju, and Liqueurs & Other Spirits.
  • Wine encompasses all fermented juices made from grapes. The Wine segment is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
  • Cider, Perry & Rice Wine encompass all wines made from fruits other than grapes, grains, or other plants.
  • Hard Seltzer encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population.

The market only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in hotels, restaurants, bars) are only shown as a separate box in the aggregated Alcoholic Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

Key players include Anheuser-Busch InBev, Diageo, Heineken, and Molson Coors.

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