Diageo, the maker of well-known brands such as Smirnoff vodka, Johnnie Walker Scotch whisky, Baileys liqueur and Guinness stout, operates within the alcoholic beverage industry. The British company is headquartered in North-West London, UK and was founded through the merger of Guinness and Grand Metropolitan in 1997. The company’s product portfolio is derived of beer, wine and spirits and its alcoholic beverages are sold in more than 180 countries.
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