Most valued beer brands worldwide 2019

Budweiser was the most valued beer brand worldwide in 2019, with a worth of 15.4 billion U.S. dollars. The brand was followed by Heineken in second and Bud Light, the light beer cousin of Budweiser, ranked third. Compared to all brands worldwide, Budweiser was ranked 33. The top brands in 2018 were all tech companies, with Apple the leader, valued at over 214 billion dollars.

Brand value

Brand value is a bit of nebulous concept and different definitions exist. But, at its core brand value is about how much more people will pay for one brand over another and their likelihood of choosing that brand over another.

Brand image

One component of a brand’s value is its image. More or less the personality of the brand, it is what comes to consumers’ minds when they think of it. Budweiser has long been famous for its Super Bowl commercials. Their 2017 commercial, #BornTheHardWay garnered nearly a half a million shares on social media. Prior to the Super Bowl, Budweiser’s commercial was the most anticipated by viewers.

Brand value of leading beer brands worldwide in 2019

Brand value in million U.S. dollars
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Source

Release date

June 2019

Region

Worldwide

Survey time period

2019

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Statistics on "Beer brands: Heineken"

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