Europe: prestige fragrances revenue per capita 2018-2028

The average revenue per capita in the 'Prestige Fragrances' segment of the luxury goods market in Europe was forecast to continuously increase between 2024 and 2028 by in total 0.8 euro (+12.54 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 7.18 euro and therefore a new peak in 2028.

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Revenue per capita of the prestige fragrances market in Europe from 2018 to 2028 (in Euros)

Characteristic	Average per capita revenue in euro
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Prestige Fragrances segment includes perfumes and eaux de toilette. Not included are deodorants or room scents. The overall market definition is aligned with the Fragrances segment in the Consumer Market Outlook’s Cosmetics and Personal Care market, while here only the super- and ultra-premium price range is considered.

The shown market data are based on an analysis of more than 100 of the biggest luxury companies in the world. A complete list of all companies and brands covered can be found in the methodology description. Sales by smaller companies or artisanal production unaffiliated with the companies covered are not included. All data are shown at retail value, which includes markups for retail distribution and sales taxes.

Coty’s Luxury division, L’Óréal Luxe and Estée Lauder are the most important players in this market segment. Elizabeth Arden is still listed independently here although it has recently been acquired by Revlon.

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