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Footfall of the leading luxury shopping streets in Europe 2017

Leading 20 luxury* shopping streets ranked by footfall in Europe in 2017

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Release date

November 2017



Survey time period

Saturday June 10, 2017, between 14.00 and 16.00**

Supplementary notes

Footfall counting took place across 100 prime streets in 23 capital cities all over Europe. The counting point was located at the busiest point in the axis and counting was executed by two person teams, who took into consideration flows in both directions and, when necessary, pedestrians on each sidewalk.

* Includes luxury prime streets (those with high-end and luxury brands), as well as mixed prime streets (offering products stretching from mass-market to luxury).

** The source adds the following information: ‘The time slot was adapted in 4 countries where national consumer habits mean the 14:00 to 16:00 time slot is not a usual “peak hour”. This included Greece (counting done between 12:00 and 14:00 o’clock), Italy (counting done between 16:00 and 18:00 o’clock), Portugal (counting done between 16:00 and 18:45 o’clock) and Spain (counting done between 18:00 and 20:00 o’clock).’
‘Footfall measurement by teams occurred over a 30 minute-length period, and number was multiplied by two in order to obtain the hourly footfall figure.’

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Statistics on "Luxury goods in Europe"

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