Norway: OTT video market revenue 2017-2026

The over-the-top (OTT) video market in Norway generated total revenue of around 428 million U.S. dollars in 2021. The majority of revenue was generated by video streaming (SVoD) with 235.88 million U.S. dollars and OTT video advertising, which accounted for over 141.75 million U.S. dollars. Since 2017, revenue of the OTT video market in Norway has continued to increase, and according to the Statista Advertising and Media Outlook will continue to do so. By 2026, total revenue will be more than 595 million U.S. dollars. SVoD and OTT video advertising will continue to account for the majority of this revenue.

Revenue of the over-the-top (OTT) video market in Norway from 2017 to 2026, by segment (in million U.S. dollars)

Characteristic	Video Streaming (SVoD)	OTT Video Advertising	Pay-per-View (TVoD)	Video Downloads (EST)
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Supplementary notes

*Data provided by Statista Market Outlook are estimates
Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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