Norway: VOD subscriber shares 2022

According to a survey from 2022, nearly 90 percent of Norwegian households had access to video streaming subscriptions that year, marking an increase from the figures of the previous years. In Norway, consumers have access to a variety of streaming platforms, such U.S.-based Netflix, HBO Max, and Disney+, as well as to regional services like TV2 Play.

Share of people subscribing to video streaming services in Norway from 2016 to 2022

Characteristic	Share of respondents
2022	87%
2021	74%
2020	71%
2019	69%
2018	55%
2017	52%
2016	53%

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Release date

April 2023

More information

Region

Norway

Survey time period

2016 to 2022

Number of respondents

3,131**

Age group

9 years and older*

Method of interview

Telephone interviews and online survey

Supplementary notes

*Until 2021, survey includes respondents with an age limit of 79 years. The data is therefore not directly comparable, displayed as reference.
**Refers only to 2022. The number of respondents may differ from the previous years.

In surveys before 2022, it was asked if respondents have access to paid streaming subscriptions, while the 2022 survey only asked about streaming subscriptions in general.

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