The most common streaming service to subscribe among Norwegian respondents in 2022 was Netflix, which 55 percent of respondents subscribed to. The share of households subscribing to Netflix increased almost annually during the period, except from 2022. As more and more streaming services have entered the market recently, the Norwegian SVOD landscape has become crowded and competitive. Meanwhile, the share of people who do not subscribe to a platform has steadily declined since 2015.
Share of households subscribing to streaming services in Norway from 2015 to 2022
Characteristic
Netflix
HBO Nordic
Viaplay
TV2 Sumo
Disney+
Dplay
Amazon Prime
CMore Play
Strim
Other
Do not subscribe
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Stiftelsen Elektronikkbransjen. (February 16, 2023). Share of households subscribing to streaming services in Norway from 2015 to 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. "Share of households subscribing to streaming services in Norway from 2015 to 2022." Chart. February 16, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. (2023). Share of households subscribing to streaming services in Norway from 2015 to 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. "Share of Households Subscribing to Streaming Services in Norway from 2015 to 2022." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen, Share of households subscribing to streaming services in Norway from 2015 to 2022 Statista, https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/ (last visited July 27, 2024)
Share of households subscribing to streaming services in Norway from 2015 to 2022 [Graph], Stiftelsen Elektronikkbransjen, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/