China: toys & games market revenue, by segment

In 2021, the toys and games market in China generated a revenue of approximately 79.47 billion U.S. dollars. According to estimates of the Statista Consumer Market Outlook, the majority of this revenue was generated from the sales of video game consoles, with a revenue of approximately 23.83 billion U.S. dollars. Puzzles generated the least revenue.

Revenue of the toys & games market in China from 2013 to 2026, by segment (in billion U.S. dollars)

Characteristic	Video Game Consoles	Toys for Toddlers & Kids	Plastic & Other Toys	Construction Sets & Models	Dolls & Stuffed Toys	Card Games	Puzzles
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Toys and Games market is constituted by a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets as well as card games. Board games are excluded. Big brands in this category are Mattel, Lego, Hasbro, MGA Entertainment, etc.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

Citation formats