Russia: toys & games online sales share by device

In 2020, online revenue made up around 11 percent of the toys & games market in Russia. Over 62 percent of this revenue was conducted via desktop PCs, with only around 38 percent via mobile devices. The Statista Consumer Market Outlook estimates that the share of mobile purchases will continue to increase over the next few years and by 2023 reach around 43 percent.

Online revenue distribution in the toys and games market in Russia from 2017 to 2025, by device

Characteristic	Desktop	Mobile
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Toys and Games market is constituted by a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets as well as card games. Board games are excluded. Big brands in this category are Mattel, Lego, Hasbro, MGA Entertainment, etc.

All figures are estimate. A detailed methodologycan be found in the Statista Market Outlook.

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