Peru: e-commerce market users by age 2023

In 2023, most e-commerce users in Peru were between 25 and 34 years old, accounting for 30.5 percent. Contrastingly, online shoppers aged 55 to 64 represented the smallest percentage, with 6.2 percent.

Distribution of e-commerce users in Peru in 2023, by age group

Characteristic	Share of users
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found in the Statista Market Insights.

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