During the seventh edition of the Peruvian online shopping event 'Cyber Wow', held in October 2020, approximately 300 thousand transactions were generated, about 89 thousand less than the July edition. Furthermore, in the October edition the total sales value amounted to 171 million Peruvian soles, an increase of over 25 percent compared to the previous event.
Cyber Wow is an online shopping event that takes place in Peru in several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.
Figures have been rounded.