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Peru: Cyber Wow key figures 2020

Published by Stephanie Chevalier, Jul 2, 2021
During the seventh edition of the Peruvian online shopping event 'Cyber Wow', held in October 2020, approximately 300 thousand transactions were generated, about 89 thousand less than the July edition. Furthermore, in the October edition the total sales value amounted to 171 million Peruvian soles, an increase of over 25 percent compared to the previous event.

Key figures on Cyber Wow in Peru in 2020

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Source

Release date

November 2020

Region

Peru

Survey time period

July 6 to 8, 2020, and October 19 to 23, 2020

Supplementary notes

Cyber Wow is an online shopping event that takes place in Peru in several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.
Figures have been rounded.

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