B2C e-commerce sales in Peru 2015-2021

Between 2015 and 2021, B2C e-commerce sales in Peru amounted to nearly 31 billion U.S. dollars. In 2021 alone, online sales in the South American country amounted to 9.3 billion dollars, up 55 percent from the six billion recorded a year earlier.

Peruvian e-commerce takes off

Although Brazil and Mexico are by far the main e-commerce revenue generators in Latin America, Peru's recent boom suggests that there is still room for new competitors to invigorate the market. The COVID-19 pandemic played a determining role in accelerating e-commerce development in the Andean country. In 2021, Peru counted approximately 14 million online shoppers and recorded some 300,000 companies selling their products and services over the internet.

Online shopping goes social

In Peru, e-commerce has gained popularity among young and old consumers alike. Still, in 2021, more than half (54 percent) of e-commerce users in the South American country were between 18 and 34 years old, the age group also accounting for the largest share of Facebook users. As a result, the social network has emerged, along with the instant messaging app WhatsApp, as one of the leading online shopping channels for Peruvians, underlining the importance of social commerce for the country's e-commerce market.