Hungary: video-on-demand market users forecast by segment 2027

The Video-on-Demand industry in Hungary consists of four segments that are estimated to have an user count ranging between 518.4 thousand users (Video Streaming (SVoD)) and 949.5 thousand users (Video Downloads (EST)) in 2021. In contrast to today, Pay-per-View (TVoD) is estimated to pass Video Downloads (EST) as the biggest segment in the market with 902.5 thousand users.

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

Find more key insights for the Video-on-Demand industry such as Hungary: favorite video streaming service providers 2022, Hungary: number of subscribers to video streaming services, by provider 2022, and Hungary: video streaming service subscription share by platform 2022.

Forecast of the video-on-demand market users in Hungary from 2017 to 2027, by segment (in millions)

Characteristic	Pay-per-View (TVoD)	Video Downloads (EST)	Video Streaming (SVoD)	Total
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Supplementary notes

This includes the

over-the-top video-on-demand (vod) content distributed over the internet
rentals as single transaction or pay-per-view (transactional-vod or tvod)
subscription-based services (subscription-vod or svod)
digital purchases via download or permanent cloud-storage (electronic-sell-through or est)

And excludes the