Buchbinder brand profile in Germany 2022
When it comes to car rental customers, brand awareness of Buchbinder is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Buchbinder in Germany?
In total, 16% of German car rental customers say they like Buchbinder. However, in actuality, among the 53% of German respondents who know Buchbinder, 30% of people like the brand.
What is the usage share of Buchbinder in Germany?
All in all, 10% of car rental customers in Germany use Buchbinder. That means, of the 53% who know the brand, 19% use them.
How loyal are the customers of Buchbinder?
Around 6% of car rental customers in Germany say they are likely to use Buchbinder again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Buchbinder in Germany?
In August 2022, about 10% of German car rental customers had heard about Buchbinder in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Buchbinder in Germany.
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