Fitbit brand profile in Germany 2022
How high is the brand awareness of Fitbit in Germany?
When it comes to wearables users, brand awareness of Fitbit is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitbit in Germany?
In total, 27% of German wearables users say they like Fitbit. However, in actuality, among the 68% of German respondents who know Fitbit, 40% of people like the brand.
What is the usage share of Fitbit in Germany?
All in all, 16% of wearables users in Germany use Fitbit. That means, of the 68% who know the brand, 24% use them.
How loyal are the users of Fitbit?
Around 12% of wearables users in Germany say they are likely to use Fitbit again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Fitbit in Germany?
In August 2022, about 18% of German wearables users had heard about Fitbit in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Fitbit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Fitbit is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitbit in Germany?
In total, 27% of German wearables users say they like Fitbit. However, in actuality, among the 68% of German respondents who know Fitbit, 40% of people like the brand.
What is the usage share of Fitbit in Germany?
All in all, 16% of wearables users in Germany use Fitbit. That means, of the 68% who know the brand, 24% use them.
How loyal are the users of Fitbit?
Around 12% of wearables users in Germany say they are likely to use Fitbit again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Fitbit in Germany?
In August 2022, about 18% of German wearables users had heard about Fitbit in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Fitbit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
