Main factors in direct-to-consumer (D2C) online shopping in Germany 2022

Published by Daniela Coppola, Dec 11, 2023
In Germany, nearly eight in ten consumers buying directly from producers or brands considered user-friendly online platforms as the most important aspect of their shopping experience, a survey from 2022 revealed. Fast delivery ranked second, with 73 percent of respondents mentioning this factor. Product warranty followed closely, with 72 percent seeing this additional service as very important.

Important aspects when shopping directly from manufacturers and brands online in Germany in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2022

Region

Germany

Survey time period

March 8 to 18, 2022

Number of respondents

1,000 consumers

Age group

18 years and older

Supplementary notes

Original question in English: 'How important are the following aspects to you when you buy products online directly from the brand/manufacturer?'
Data shows the share of respondents stating it is (very) important.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " D2C e-commerce in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you D2C e-commerce in Europe

Global overview

3

European market

7

United Kingdom

6

Germany

6

France

4

Further Content: You might find this interesting as well

Topics

D2C e-commerce in EuropeNikeDigital shopping behavior in EuropeD2C e-commerceSecond-hand e-commerce
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.