In Germany, nearly eight in ten consumers buying directly from producers or brands considered user-friendly online platforms as the most important aspect of their shopping experience, a survey from 2022 revealed. Fast delivery ranked second, with 73 percent of respondents mentioning this factor. Product warranty followed closely, with 72 percent seeing this additional service as very important.
Important aspects when shopping directly from manufacturers and brands online in Germany in 2022
Original question in English: 'How important are the following aspects to you when you buy products online directly from the brand/manufacturer?' Data shows the share of respondents stating it is (very) important.
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diconium. (May 2, 2022). Important aspects when shopping directly from manufacturers and brands online in Germany in 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/
diconium. "Important aspects when shopping directly from manufacturers and brands online in Germany in 2022." Chart. May 2, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/
diconium. (2022). Important aspects when shopping directly from manufacturers and brands online in Germany in 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/
diconium. "Important Aspects When Shopping Directly from Manufacturers and Brands Online in Germany in 2022." Statista, Statista Inc., 2 May 2022, https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/
diconium, Important aspects when shopping directly from manufacturers and brands online in Germany in 2022 Statista, https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/ (last visited September 19, 2024)
Important aspects when shopping directly from manufacturers and brands online in Germany in 2022 [Graph], diconium, May 2, 2022. [Online]. Available: https://www.statista.com/statistics/1373797/important-aspects-in-d2c-online-shopping-germany/
