Biggest challenges direct-to-consumer (D2C) e-commerce companies in Germany 2022

Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022

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Release date

May 2022



Survey time period

March 8 to 22, 2022

Number of respondents

250 professionals*

Age group

18 years and older

Supplementary notes

* Professionals working in companies that implemented D2C e-commerce.
Original question in English: 'To what extent did/do you feel the following aspects are challenging in the implementation of direct-to-consumer (D2C) e-commerce?'
Data shows the share of respondents stating it is (very) challenging.

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