Germany: D2C e-commerce challenges 2022

More than half of German professionals working at direct-to-consumer (D2C) e-commerce companies somehow struggled to build an online consumer base, a 2022 survey showed. Setting up an IT infrastructure enabling online commerce was the second-biggest challenge, with 48 percent of the answers. As the shopping experience gets more complex in the e-commerce environment, companies implementing D2C online stores must fulfill shoppers' expectations. Up to 47 percent of respondents stated that higher responsibility in customer satisfaction was challenging in the D2C business.

Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022

Characteristic	Share of professionals
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Release date

May 2022

More information

Region

Germany

Survey time period

March 8 to 22, 2022

Number of respondents

250 professionals*

Age group

18 years and older

Supplementary notes

* Professionals working in companies that implemented D2C e-commerce.
Original question in English: 'To what extent did/do you feel the following aspects are challenging in the implementation of direct-to-consumer (D2C) e-commerce?'
Data shows the share of respondents stating it is (very) challenging.

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