Sainsbury's brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Sainsbury's is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 45% of UK grocery store customers say they like Sainsbury's.
What is the usage share of Sainsbury's in the UK?
All in all, 49% of grocery store customers in the UK use Sainsbury's.
How loyal are the customers of Sainsbury's?
Around 43% of grocery store customers in the UK say they are likely to use Sainsbury's again. Set in relation to the 49% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In September 2023, about 26% of UK grocery store customers had heard about Sainsbury's in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Sainsbury's in the UK.