Waitrose brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Waitrose is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Waitrose in the UK?
In total, 22% of UK grocery store customers say they like Waitrose.
What is the usage share of Waitrose in the UK?
All in all, 20% of grocery store customers in the UK use Waitrose.
How loyal are the customers of Waitrose?
Around 17% of grocery store customers in the UK say they are likely to use Waitrose again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Waitrose in the UK?
In September 2023, about 12% of UK grocery store customers had heard about Waitrose in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little buzz around Waitrose in the UK.