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Online fashion retail revenue in Europe 2022, by country

Fashion retail e-commerce revenue in selected European countries in 2022

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Special properties

estimates

Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Fashion e-commerce worldwide "

Statistics on Fashion e-commerce worldwide

Overview

5

Leading markets

6

Leading players

8

Online traffic

6

Consumer behavior

7

Further related statistics

21
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