Europe: fashion e-commerce revenue by country 2022

According to the Statista Digital Market Outlook, the UK is the top European market for e-commerce fashion sales revenue, generating over 50 billion U.S. dollars in 2022. Of the European countries included in the graph, Germany ranked second, with revenues from online sales in this segment amounting to nearly 32.7 billion dollars. France followed with around 28 billion, while Spain reported revenues of approximately 8.7 billion dollars.

Fashion retail e-commerce revenue in selected European countries in 2022 (in billion U.S. dollars)

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Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war. A detailed methodology can be found in the Statista Market Outlook.

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