Share of consumers who make D2C purchases 2022

The proportion of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has increased significantly in recent years, from 49 percent in 2019 to 64 percent in 2022. This growth was likely influenced by the COVID-19 pandemic, with the introduction of mobility restrictions and high street closures in many regions around the world leading to growth in the e-commerce market generally.

Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022

Characteristic	Share of consumers
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Number of respondents

13,020 consumers

Age group

14-67 years

Special properties

consumers who regularly purchase directly from brands

Supplementary notes

The survey included 29 countries across six continents: Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, and the United States.

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