Fanta brand profile in the UK 2022
When it comes to soft drink drinkers, brand awareness of Fanta is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fanta in the UK?
In total, 55% of UK soft drink drinkers say they like Fanta. However, in actuality, among the 96% of UK respondents who know Fanta, 57% of people like the brand.
What is the usage share of Fanta in the UK?
All in all, 50% of soft drink drinkers in the UK use Fanta. That means, of the 96% who know the brand, 52% use them.
How loyal are the drinkers of Fanta?
Around 42% of soft drink drinkers in the UK say they are likely to use Fanta again. Set in relation to the 50% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Fanta in the UK?
In October 2022, about 14% of UK soft drink drinkers had heard about Fanta in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Fanta in the UK.
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