Pepsi brand profile in the UK 2022
When it comes to soft drink drinkers, brand awareness of Pepsi is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pepsi in the UK?
In total, 55% of UK soft drink drinkers say they like Pepsi. However, in actuality, among the 97% of UK respondents who know Pepsi, 57% of people like the brand.
What is the usage share of Pepsi in the UK?
All in all, 51% of soft drink drinkers in the UK use Pepsi. That means, of the 97% who know the brand, 53% use them.
How loyal are the drinkers of Pepsi?
Around 47% of soft drink drinkers in the UK say they are likely to use Pepsi again. Set in relation to the 51% usage share of the brand, this means that 92% of their drinkers show loyalty to the brand.
What's the buzz around Pepsi in the UK?
In October 2022, about 24% of UK soft drink drinkers had heard about Pepsi in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Pepsi in the UK.
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