Nordics: e-commerce revenue by segment 2017-2027

Fashion was the largest segment of retail e-commerce in the Nordic countries in 2022, generating about 11 billion U.S. dollars. By 2027, the Statista Digital Market Outlook estimates that revenue from this segment will reach 17 billion dollars.

Retail e-commerce revenue in the Nordic countries from 2017 to 2027, by segment (in billion U.S. dollars)

Characteristic	Fashion	Electronics	Toys, Hobby & DIY	Furniture	Beauty, Health, Personal & Household Care	Food	Beverages	Media
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found in the Statista Digital Market Outlook.

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