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E-commerce order value in the Nordic countries 2019

Swedish online shoppers were the Nordic citizens who spent most on e-commerce purchases in 2019. They spent approximately 95 billion Swedish kronor. Second in the ranking were Danes with online purchases costing 58 billion Swedish kronor. Norway and Finland had online shoppers who spent respectively around 54 and 29 billion Swedish kronor that year. The most common product category to buy online in the Nordic countries in 2019 was clothing and footwear, followed by home electronics. Around two million Nordic e-commerce consumers bought CDs that year.

E-commerce in the Nordics

     Within the Nordic countries, Sweden also had the highest share of consumers who purchased goods online in 2019. They were followed by Norwegians, Danes and Finns.

How do they pay?  

     The most popular payment method among Nordic citizens in 2019 was by debit or credit card. Over 40 percent of the respondents to an online survey indicated they used a payment card, whilst one out of five individuals used invoice.

Value of Nordic consumers' e-commerce purchases in 2019, by country

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Release date

April 2020


Denmark, Finland, Norway, Sweden

Survey time period

January to December 2019

Number of respondents

85,347 respondents

Age group

18-79 years

Method of interview

Questionnaires and telephone interviews

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Statistics on "E-commerce in Norway"

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