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E-commerce order value in the Nordic countries 2017

Value of Nordic consumers' e-commerce purchases in 2017, by country (in billion SEK)

E-commerce order value in the Nordic countries 2017 This statistic presents results of a survey on the value of Nordic consumers' online spending in 2017. The survey participants were asked to estimate how much they have spent on online purchases each month that year. The biggest share of the online expenditure value was generated by Swedish online shoppers, which purchases totaled at 83.4 billion Swedish kronor. The online expenditure of Danish shoppers was estimated at 52.7 billion Swedish kronor.
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Value of Nordic consumers' e-commerce purchases in 2017, by country (in billion SEK)

Online expenditure in billion SEK
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Online expenditure in billion SEK
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This statistic presents results of a survey on the value of Nordic consumers' online spending in 2017. The survey participants were asked to estimate how much they have spent on online purchases each month that year. The biggest share of the online expenditure value was generated by Swedish online shoppers, which purchases totaled at 83.4 billion Swedish kronor. The online expenditure of Danish shoppers was estimated at 52.7 billion Swedish kronor.
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Release date
February 2018
Region
Denmark, Finland, Norway, Sweden
Survey time period
2017
Number of respondents
92,656 respondents
Age group
18-79 years
Special properties
12 monthly surveys
Method of interview
Online survey
Supplementary notes
The numbers are based on consumers’ estimate of total amount spent on online purchases according to the survey question: "How much do you think you have spent on online purchases in the last month?" / "Hur mycket uppskattar du att du har köpt varor för på internet den senaste månaden?"

E-commerce in this statistic is defined as B2C online retail excluding online sales of travel and bookings online when purchase was finalized in a physical store.
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Statistics on "E-commerce in the Nordics"
  • Overview
The most important statistics
  • Sweden
  • Denmark
  • Norway
  • Finland
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