The share of individuals purchasing over the internet increased over the years in the Nordic countries. The most dramatic growth could be observed in Norway, where 92 percent of the respondents had shopped online in 2021, compared to 78 percent in 2016.
Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on E-commerce in the Nordics
Overview
7
- Premium Statistic E-commerce revenue in the Nordic countries 2021
- Premium Statistic Cross-border B2C e-commerce revenue in the Nordics 2019-2021
- Premium Statistic Cross-border e-commerce share in the Nordics 2019-2021
- Premium Statistic Annual growth in e-commerce revenue in the Nordics 2021-2022
- Premium Statistic Mobile shopping penetration in the Nordics 2020-2021
- Premium Statistic Cart abandonment rate in the Nordics 2022
- Basic Statistic Annual growth in e-commerce traffic in the Nordics 2022-2023, by device
Segments
5
- Basic Statistic Most commonly purchased products online in the Nordics 2021
- Premium Statistic E-commerce revenue in Sweden 2022, by product category
- Premium Statistic Online physical goods revenue in Norway 2021, by category
- Premium Statistic Value of products purchased online in Denmark 2021, by category
- Premium Statistic E-commerce market revenue in Finland 2017-2027, by segment
E-commerce adoption
5
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Basic Statistic Share of enterprises B2C e-commerce sales via a website in Sweden 2013-2021
- Basic Statistic Share of enterprises B2C e-commerce sales via a website in Norway 2013-2021
- Basic Statistic Share of enterprises that make B2C e-commerce sales via websites in Denmark 2013-2021
- Basic Statistic Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2021
E-commerce sites
8
- Premium Statistic Most used international marketplaces in Sweden 2021
- Premium Statistic Leading online marketplaces in Norway 2021
- Premium Statistic Most popular marketplaces in Denmark 2021
- Basic Statistic Leading online marketplaces in Finland 2021
- Premium Statistic Sweden: Top 10 online stores
- Premium Statistic Norway: Top 10 online stores
- Basic Statistic Denmark: Top 10 online stores
- Premium Statistic Finland: Top 10 online stores
Consumption
8
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2021
- Premium Statistic Share of domestic and cross-border online shoppers in Sweden 2021
- Premium Statistic Share of domestic and cross-border online shoppers in Norway 2021
- Premium Statistic Share of domestic and cross-border online shoppers in Denmark 2022
- Premium Statistic Share of domestic and cross-border online shoppers in Finland 2021
- Basic Statistic Individuals who ordered online in Sweden 2021, by gender and amount spent
- Basic Statistic Share of online shoppers in Norway 2021, by category and gender
- Basic Statistic Share of online shoppers in Denmark 2016-2022, by age group
Delivery & payment
8
- Premium Statistic Willingness to pay extra for fast delivery in Europe 2021, by country
- Premium Statistic Preferred delivery type when ordering online in the Nordics 2021
- Premium Statistic Most important delivery factors for online purchases in the Nordics 2021
- Premium Statistic Preferred delivery time among online shoppers in the Nordics 2021
- Premium Statistic Most preferred payment methods for online purchases in Nordic countries 2021
- Premium Statistic Leading payment methods for online shopping in Sweden 2021
- Premium Statistic Online payment methods in Norway 2021
- Premium Statistic Online payment methods in Denmark 2021
Social shopping
5
- Premium Statistic Consumer attitudes towards social commerce in the Nordics 2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2022, by device
- Premium Statistic Social commerce purchase drivers in the Nordic countries 2022
- Premium Statistic Share of social shoppers in the Nordic countries 2022, by social media platform
- Premium Statistic Consumers shopping on social media in Sweden 2022, by age group
Further related statistics
18
- Consumers who bought wine on the internet in the U.S. 2018, by age
- Share of individuals buying groceries online in Latvia 2010-2019
- Share of individuals buying groceries online in Romania 2012-2019
- Share of individuals buying groceries online in Cyprus 2010-2019
- Share of individuals buying groceries online in Slovakia 2009-2019
- Share of individuals buying groceries online in Lithuania 2009-2019
- Share of individuals buying groceries online in Bulgaria 2009-2019
- Share of individuals buying groceries online in Slovenia 2009-2019
- Share of individuals buying groceries online in Hungary 2009-2019
- Share of individuals buying groceries online in Italy 2009-2019
- Share of individuals buying groceries online in Estonia 2009-2019
- Share of individuals buying groceries online in Finland 2009-2019
- Share of individuals buying groceries online in Luxembourg 2009-2019
- Share of individuals buying groceries online in the Czech Republic 2009-2019
- Share of individuals buying groceries online in Switzerland 2014
- Share of individuals buying groceries online in Portugal 2009-2019
- Share of individuals buying groceries online in Croatia 2009-2019
- Share of individuals buying groceries online in Turkey 2010-2019
Further Content: You might find this interesting as well
Statistics
- Consumers who bought wine on the internet in the U.S. 2018, by age
- Share of individuals buying groceries online in Latvia 2010-2019
- Share of individuals buying groceries online in Romania 2012-2019
- Share of individuals buying groceries online in Cyprus 2010-2019
- Share of individuals buying groceries online in Slovakia 2009-2019
- Share of individuals buying groceries online in Lithuania 2009-2019
- Share of individuals buying groceries online in Bulgaria 2009-2019
- Share of individuals buying groceries online in Slovenia 2009-2019
- Share of individuals buying groceries online in Hungary 2009-2019
- Share of individuals buying groceries online in Italy 2009-2019
- Share of individuals buying groceries online in Estonia 2009-2019
- Share of individuals buying groceries online in Finland 2009-2019
- Share of individuals buying groceries online in Luxembourg 2009-2019
- Share of individuals buying groceries online in the Czech Republic 2009-2019
- Share of individuals buying groceries online in Switzerland 2014
- Share of individuals buying groceries online in Portugal 2009-2019
- Share of individuals buying groceries online in Croatia 2009-2019
- Share of individuals buying groceries online in Turkey 2010-2019
Nordic Statistics database. (April 13, 2022). Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/
Nordic Statistics database. "Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021." Chart. April 13, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/
Nordic Statistics database. (2022). Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/
Nordic Statistics database. "Share of Individuals Purchasing via The Internet in Selected Nordic Countries from 2016 to 2021." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/
Nordic Statistics database, Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021 Statista, https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/ (last visited May 29, 2023)
Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021 [Graph], Nordic Statistics database, April 13, 2022. [Online]. Available: https://www.statista.com/statistics/987542/share-of-individuals-purchasing-via-the-internet-in-selected-nordic-countries/