Share of online shoppers in the Nordic countries 2016-2023

Published by Statista Research Department, Sep 10, 2024

There has been a growth in online shopping among individuals in the Nordic countries over the years. In Norway, the share of individuals purchasing over the internet grew significantly, with 78 percent of the respondents shopping online in 2016, compared to 91 percent in 2023.

Share of individuals purchasing via the internet in the Nordic countries from 2016 to 2023

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Release date

February 2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

2016 to 2023

Age group

15-74 years

Special properties

purchase made online in the last year

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Statistics on " E-commerce in the Nordics "

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Other statistics that may interest you E-commerce in the Nordics

Overview

6

Segments

5

Leading stores

8

Consumption

7

Device usage

4

Shopping apps

4

Further related statistics

18

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Topics

E-commerce in the NordicsBeauty and personal care e-commerce in the NordicsOnline food delivery in the NordicsE-commerce in FinlandE-commerce in Denmark
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