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Most preferred payment methods for online purchases in Nordic countries 2019

The most popular payment method for online purchases in the Nordic countries in 2019 was by debit or credit card. The number of card payments per capita increased over the years in all the Nordic countries. As of 2017, 434 card payment occasions were reported in Norway. Denmark had 367 card payments per capita that year. While 38 percent of the Nordic respondents preferred card payment, 22 percent chose invoice payment. PayPal or similar systems were preferred by 21 percent of the respondents to the survey and direct bank payment – by 14 percent.  

Online shopping in the Nordics 

      Sweden had the biggest share of respondents who purchased goods online in 2018, compared to the other Nordic countries. 68 percent of the Swedes shopped online that year and were followed by the Norwegians, 66 percent of whom shopped online. The Danes were the Nordic citizens with highest share of card payment when shopping online (92 percent).  

 Preferred payment methods worldwide

      Worldwide, credit card payment was the most preferred payment method , according to 42 percent of the interviewed online shoppers in March 2017. 39 percent preferred electronic payment (PayPal if available) and 28 percent preferred debit card payment that year.

Most popular payment methods for online purchases in the Nordic countries in 2019

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Release date

October 2019


Denmark, Finland, Norway, Sweden

Survey time period


Number of respondents

11,000 respondents

Age group

15-79 years

Special properties

Sweden, 555; Norway, 557; Denmark, 561; Finland, 551

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
"Which of the following methods do you prefer when paying for a product that you have bought online?"

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Statistics on "E-commerce in the Nordics"

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