Most preferred payment methods for online purchases in Nordic countries 2021

The most popular payment method for online purchases in the Nordic countries in 2021 was by debit or credit card. About two in ten Danes used mobile payments for their online shopping, leading the way in the Nordics. In the region, invoicing was the most popular in Sweden, as it was used by roughly 30 percent of Swedes.

Online shopping in the Nordics 

Nordic countries have seen an increase in internet purchases over the past few years. Over 80 percent of northern consumers shopped online in 2021. In the same year, the most commonly purchased products in the Nordics were clothing & footwear, home electronics, and beauty products. The German fashion giant Zalando was the most popular marketplace in all four countries, used by around 40 percent of northern online shoppers.

Sweden is the Northern outlier

Among Nordic citizens, Swedish shoppers spent the most on online purchases, with an e-commerce revenue of about 22 billion euros. Second in the Nordic e-commerce revenue ranking came Norway (17 billion euros), followed by Denmark (14 billion euros), and lastly Finland (13 billion euros). Domestic sellers continue to remain strong in the northern region, for example over 80 percent of Norwegians who made online purchases bought goods from national sellers in 2021.