Revenue growth of ready-to-drink (RTD) coffee in Brazil 2015-2027

Data provided by Statista Market Insights are estimates.

Definition:

The Ready-to-Drink (RTD) Coffee subsegment includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This segment does not include dry products such as Instant coffee or coffee beans, which are included in the Hot Drinks section of the Consumer Market Outlook.

Additonal Information:

Key players in the Ready-to-Drink (RTD) Coffee subsegment include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, Asahi, and Suntory.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.