Italy: soft drink consumption per capita 2010-2017

Per capita consumption of soft drinks in Italy from 2010 to 2017 (in liters per capita)

by Daniela Coppola, last edited Sep 12, 2019
Italy: soft drink consumption per capita 2010-2017 In Italy, the per capita consumption of soft drinks gradually decreased to 51.6 liters as of 2017. Seven years before, the per capita consumption of soft drink amounted to 63.8 liters. In the country, in 2017, the annual consumption reached 3.1 billion liters, approximately. Within the Italian market, the no or low calories soft drinks held a market share of nine percent, a percentage change of one point compared to 2016  
 Sales KPI

  The total sales value of the soft drinks reached 909 million euros in 2017, slightly increasing compared to the previous year, while the sales volume decreased to 957 million liters.  

 Popular brands online

  Data about the presence of soft drinks brands online indicate that Estathé is extremely popular on Facebook. As of September 2019, it counted 1.4 million fans, followed by Sanbittèr and Santàl.
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Per capita consumption of soft drinks in Italy from 2010 to 2017 (in liters per capita)

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