Results from the Global Consumer Survey Special "E-Commerce", conducted in September 2023, reveal that U.S. digital shoppers' preference for local and small e-commerce websites is highest in the South. Nearly 20 percent of surveyed Southerners prefer to shop at D2C websites. In contrast, only 12 percent of consumers living in the West prefer to do so.
Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region
Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.
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Statista. (October 5, 2023). Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states
Statista. "Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region." Chart. October 5, 2023. Statista. Accessed October 14, 2024. https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states
Statista. (2023). Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states
Statista. "Share of Online Purchasers Who Prefer to Buy from Local and Small Traders' Own Websites in The United States in 2023, by Region." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states
Statista, Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region Statista, https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states (last visited October 14, 2024)
Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by region [Graph], Statista, October 5, 2023. [Online]. Available: https://www.statista.com/forecasts/1450079/online-shoppers-regions-preference-local-small-traders-websites-united-states