Boticário brand profile in Brazil in 2023
When it comes to cosmetics and make-up users, brand awareness of Boticário lies at 99 percent in Brazil in 2023. The Paraná-based beauty and personal care brand registered a buzz of 72 percent among Brazilian cosmetics and make-up users.
The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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