Revenue of the watches & jewelry market worldwide by country 2018
Share of branded jewelry is rising across the globe
Though unbranded jewelry is expected to account for the major share of the overall jewelry market, branded jewelry is projected to slowly gather momentum with its share increasing from 10% in 2003 to 35% by 2020. This is mainly due to greater brand awareness, especially among millennials across the country. While the market for branded jewelry is currently driven by legacy companies such as Cartier and Tiffany and new entrants including Pandora and David Yurman, the future is expected to witness the foray of non-jewelry players such as Dior, Hermes and Louis Vuitton.