Segment shares in total market revenue of the food market in Europe 2018

The Food market includes all processed foods which have been prepared or preserved in some way. Unprocessed foods such as fresh fruits and vegetables are not included here. Food represents a significant part of household expenditure, but its relative importance compared to other products decreases with increasing income. The four highest sales volumes are seen in the following segments: Meat Products, Dairy Products, Baked Goods and Confectionery. The leading brands in these markets are produced by the large multinational consumer goods companies, Nestlé, Unilever and Danone.