Locations of coming across advertisements in Turkey 2017

More than 7 out of 10 respondents in Turkey came across ads on TV in the past 4 weeks, as of 2017. Social Media ads and advertisements on YouTube claimed a combined second spot on this list as advertisements on each one of these channels were viewed by 67 percent of the surveyed Turkish consumers.

Advertising expenditures in Turkey
An average respondent in Turkey spends in excess of 4 hours every day watching TV which is higher than the average time spent by European consumers. This might be one of the key reasons why advertisers in Turkey, as of 2019, prefer television when it comes to spending money on advertising their products. Almost 3.9 billion Turkish liras were spent on TV advertisements in Turkey in 2019 which is considerably more than the amount spent on advertisements on second placed internet. Expenditures on digital advertising is also growing at a rapid rate in Turkey as about US$345 million were spent on this mode of advertisement in 2017.

Leading advertisers in Turkey
When it comes to spending the highest amount of money on ads, Turk Telecom is the leading advertiser in Turkey . The telecom giant spent 196 million Turkish liras on ads in 2017, followed by P&G which had an ad spent of 169 million Turkish liras in the same period. Unilever, which is the leading advertiser in Europe in terms of effectiveness, came on number three in this list.

Where have you come across advertisements in the past 4 weeks?

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Source

Number of respondents

1,042 respondents

Age group

18 to 64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "Advertising in Turkey"

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