According to the gross rating points formula, the finance sector reached the highest share of voice (SOV) among all sectors advertised in newspapers in Turkey in 2023. Furthermore, the retail sector followed closely, ranking in second place, reaching a 14 percent share.
Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Mobile Marketing Association Turkey. (April 4, 2024). Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. "Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. (2024). Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. "Newspaper Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey, Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/ (last visited October 31, 2024)
Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Mobile Marketing Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/