Digital advertising spending in Turkey 2022, by type and device
In Turkey, click or impression-based ads reached the highest value both in mobile advertising spending, totaling almost 11 billion Turkish lira, according to the estimations made in 2022. For PC, click or impression-based advertising recorded the highest value during the same period as well, with almost 3.7 billion Turkish lira. Additionally, mobile video ads ranked second in mobile advertising spending, reaching roughly 7.8 billion Turkish lira.
