E-Commerce
B2C E-Commerce

Important characteristics of online shops for U.S. consumers 2018

Published by

Alexander Kunst,

Jan 6, 2020

This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 80 percent of the respondents stated that free shipping is an important characteristic in an online shop for them.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

Which characteristics are important to you in an online shop?

Characteristic	Share of respondents
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Number of respondents

992 respondents

Age group

18 years and older

Supplementary notes

multiple answers were possible

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